"That adjustable buckle—I'm obsessed. It makes me feel like I can actually 'play' with my clothes."

"Some clothes just look good. Some clothes actually work. You can wear it to work out, then go straight to a rooftop bar afterwards."

"I was on the tennis court and other players came up to me asking what brand my skirt set was from."

"The online experience just creates hype—'oh my god I want this.' What actually makes me act is walking past a store, or when they do a pop-up. That's when it's 'I have to go.'"